Keep Christ in Christmas with a Capital C, not an X?

I often hear people complaining about Xmas replacing CHRISTmas.  Ok, I understand they think that example is taking Christ out of the holiday by shortening the official holiday term for marketing purposes.  However, the way it was explained to me is that the X is also called a cross, so that is supposed to keep Christ in since He died on the Cross.   (See also The X In Xmas Is Really About Jesus Christ.)  So are we supposed to read Xmas aloud as CROSSmas? Not the merriest/happiest or most thoughtful phrase for a birthday celebration.  Also, I got to wonder why was MAS (formerly Mass) was left in the term, as it implies a religious celebration?

Now the all-inclusive advertising/PC phrase has changed again.  Instead of "Merry Christmas" we are supposed to say "Happy Holidays."  Didn't the word holiday from from Holy Day?  (See also Happy Holidays: How Did We Get to This?.)   Some believe the reason is so retailer could lump Halloween, Thanksgiving, Christmas, and New Year together for a longer selling timeline (noticing more Santa/Snowman decorations come out in October this year).  Isn't that moving even further from the reason for the season?  JESUS is the REASON for the SEASON of Christmas!  We are told this in the Go Fish song and comedy routine "Christmas with a capital C" available on Amazon.  Below is video of just the singing part along with the song lyrics printed out.

See also post Where did all the Nativities go?